“Art.”
Giving a body to thoughts and ideas.
bp
From the start, Ken Shuldman and I decided the thread for BP’s Beyond Petroleum print and outdoor campaign was ‘messages, not ads.’ Just a yellow highlighter to underline what was most important, like high school. In TV, it was the...
bp / summer olympics
At the 2010 Winter Games in Vancouver, BP announced its partnership with the US Olympic Committee and Team USA. Two months later, the Deepwater Horizon incident made its Olympics involvement seem impossible. Many argued that the iconic stage...
bp / winter olympics
BP continued its commitment to Team USA during the Winter Games. Supporting 6 athletes, my team and I created content across all channels: over two dozen pre-rolls and films, flash and rich banners, commercials, event posters and social media....
american chemistry council
Getting a consortium of over 150 chemical companies like DuPont, 3M and BASF to agree to one campaign idea is a tough task. One inarguable idea, that what they do is ‘essential’ to modern life, made it easy. This campaign appeared in TV,...
marsh
The success of the BP and ACC campaigns got the attention of other companies looking for a simplified, singular corporate message. When Marsh, the risk insurance giant, emerged from its legal troubles, Ken Shuldman and I created a campaign...
pfizer
When Pfizer and Wyeth became one company, they needed an idea that could not only unify two distinct corporate cultures, but serve as a platform for a wide range of messages all over the world. We came up with an idea that was simple and...
td ameritrade
How do you get people to fight the inertia of rolling over a 401k? Remind them there is a friendly team to help them at every turn on their journey to work. Over 75 different pieces of creative appeared in NYC area and Boston airports, train...
fanta
And now for something completely sublime. From an island far, far, away came four girls, four flavors and four costumes. The Fantanas. Their mission: to bring fun and coolness to the world. This work catapulted Fanta from the #13 soft drink...
buick
Jenny Sandbank and I created this campaign for Buick to strike an egalitarian chord, arguing consumers shouldn’t have to be rich to enjoy a well-appointed sedan. In fact, this is a luxury car for everyone.
coca-cola
Coca-Cola sponsored “American High,” a documentary on PBS. These soft-branded commercials were meant to compliment coming-of-age themes presented in the series. Created with Jenny Sandbank.
aon
Risk insurance is important when you are manufacturing cars or tennis shoes in far away places. Aon needed to make the Sunday morning news watchers aware of solutions to ensure their vision gets to market. Created with Pete Jones....
mastercard
This spot appeared on the Superbowl and made it into USA Tday’s top ten that year, reaffirming everyone’s belief that being happy is priceless. Created with Pete Jones.
american express
I helped American Express launch an expansive Platinum Card campaign in airports to remind people of all the wonderful benefits of being a card-carrying member. Multiple messages appeared in 17 major airports nationwide.
fm global
All companies face a myriad of risk in today’s global business and economic climate — from cyber risk to natural disaster preparedness to supply chain disruption. Because risk is inevitable, a company’s response to it is critical. The only...
about
I’ve been creating, designing, and directing creative projects my whole life. Advertising has taught me how to craft a good story, lead a team, make the work smart, and present and sell it to clients. I can not look at store signs without kerning them in my mind. That pervasive craftiness extends into everything I do when it comes to creating a visual, whether designing a Fantanas outfit, decorating a home or painting a sign. In my spare time, I like to build and create immersive shows, with elaborate sets, actors and acrobats that interact with the guests, for venues and festivals. And, I do whatever I can to help animals. See Behance and 100daysoff.com for more.
about
I’ve been creating, designing, and directing creative projects my whole life. Advertising has taught me how to craft a good story, lead a team, make the work smart, and present and sell it to clients. I can not look at store signs without kerning them in my mind. That pervasive craftiness extends into everything I do when it comes to creating a visual, whether designing a Fantanas outfit, decorating a home or painting a sign. In my spare time, I like to build and create immersive shows, with elaborate sets, actors and acrobats that interact with the guests, for venues and festivals. And, I do whatever I can to help animals. See Behance and 100daysoff.com for more.