Getting a consortium of over 150 chemical companies like DuPont, 3M and BASF to agree to one campaign idea is a tough task. One inarguable idea, that what they do is ‘essential’ to modern life, made it easy. This campaign appeared in TV, pre-roll, Beltway magazines and newspapers, D.C. bus shelters and as a full Union Station takeover. Created with Ken Shuldman.