marsh

The success of the BP and ACC campaigns got the attention of other companies looking for a simplified, singular corporate message. When Marsh, the risk insurance giant, emerged from its legal troubles, Ken Shuldman and I created a campaign that focused on a side of risk no one expected: the upside. Riveting portraits for outdoor/online were shot by Martin Schoeller.

Custom-designed website.

Newspaper insert.

OOH appeared all over the city.

Print.

Sheet of stickers that were tipped into complimentary copy of Chemical Week.
Readers could peel them off and stick them on articles of relevance
or use them as page markers.