fm global

All companies face a myriad of risk in today’s global business and economic climate — from cyber risk to natural disaster preparedness to supply chain disruption. Because risk is inevitable, a company’s response to it is critical. The only company able to withstand a disruption is one built with resilience. We rebranded FM Global, a risk insurance company of engineers, with the tag “Resilience is a Choice” and launched it at RIMS Insurance Trade Show. Ads in the programs, billboards at the venue, films, giveaways and an Augmented Reality experience featuring an earthquake shook up the insurance world and put a halo on resilience and FM Global.

The AR earthquake experience and results:

Films for the booths: